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Omni-Channel Commerce - OmniCom

Marketing, Sales, and Enterprise Commerce Working Together Seamlessly With a Singular Focus – Customer Centricity

The OmniCom Digital Business Transformation Platform enables companies to align and empower all functions to focus on the customer across channels – Web, Mobile, Phone, and Offline.

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Overview Overview

Digital Transformation Challenges

Digital transformation initiatives often fail as they take the traditional ‘Inside-Out’ approach that is focussed internally on a company’s existing siloed and disjointed processes. This magnifies the disconnect amongst teams and contributes to inconsistent customer experience.

Technology overheads skyrocket while the leadership is unable to monitor business performance in real-time.

Customer Centricity - Key to Digital Transformation

OmniCom enables a customer-focused “Outside-In” approach that drives transformation across all functions in a unified manner (driven by proven, home-grown Sambaash Best Practices). The outcome is a consistent customer experience & messaging across all functions and channels powered by an integrated and seamless system with real-time insights to monitor business performance.

The OmniCom Platform

Always “ON” Sales & Marketing

Persona based Customer Journey

Intuitive Leads & Pipeline Management

Uber-ised Customer-to-Sales Connect

360° Customer View across Teams

Automated Workflows & Paper-Free Processes

Real-time Business Performance Monitoring

Customer Centric Digital Hub

Customers expect a singularly satisfying, consistent and integrated experience across all touchpoints that a brand offers - whether speaking to a telemarketing person about the product features, going through a web-based product demo by the salesperson, transacting on the brand’s online marketplace, or chatting with the support team for a query. The perception towards the brand, customer connect and loyalty are based on the end-to-end customer journey.

OmniCom provides companies with a customer centric digital hub that enables all business functions to serve the customer in an integrated fashion, while giving the customer the ability to interact with the relevant function when and where required.

OmniCom - Key Benefits Across Sales, Marketing & Enterprise Commerce

Marketing

  • Persona Based Marketing Campaigns
  • Generation of Qualified Leads
  • SEO-Friendly Content Generation
  • Intuitive Campaign & EDM Engine
  • Engagement & RoI Measurement through In-Depth Analytics
  • Marketing Analytics
  • Persona Based Customer Journey Flows
  • Single Hub for Inbound & Outbound Lead Mgt.
  • Integrated Content Marketing & Cross-Team Content Management
  • Quick and Easy Mini-site Launch
  • Traffic Analytics

Sales

  • Nurture Leads Progressively
  • Visual Pipeline & Analytics for Sales Forecasting
  • Individual & Corporate Contact Management for Personalised Communications
  • Drive Opportunities and Track to Closure
  • Foster Customer Relationships
  • Pipeline Analytics
  • Sales Team Analytics

Product Team

  • Seamless Product Definition, Cataloguing & Content Development
  • Advanced Search to Ensure Relevant Product Results
  • Automated Country & Region Specific Info & Rates
  • Intuitive Product Subscription & Purchase
  • Product Analytics

Customer

  • Omni-channel & 24 X 7 Access
  • Consistent Experience
  • Personalized Journey
  • Access to Detailed Records

Leadership

  • Receive Real-time Business Performance Insights
  • Monitor Sales, Marketing, & Product Performance Insights
  • Real-time Company Insights
  • KPI Metrics Dashboard

Operations

  • Automated & Customizable Order Fulfilment Cycle
  • Automated eContract, eSigning, & ePayment
  • Customer Enrolment
  • Order-book Management
  • Fully Automated Front-Mid-office Ops
  • Paperless Office
  • Order Analytics

IT Team

  • Easy Administration & Secure System
  • Company-specific Roles & Privileges
  • Fully Customisable Process, Workflow and Forms
  • Secure and Scalable
  • Comprehensive Document Library
  • Automated & Fool-proof Audit Trail
  • Fully Automated Front-Mid-Back-office Ops
  • Usage Analytics

Marketing Edition Marketing Edition

OmniCom Marketing Edition

The OmniCom Marketing Edition (ME) is the foundation that enables marketing process automation. OmniCom ME enables enterprises to super-charge their marketing process by aligning it with their customer’s omni-channel journey through the interest creation, inquiry capture and nurture phases. It automates outbound marketing and inbound traffic & lead generation process across functions like content marketing, list-building, campaign management, nurturing and analytics.

OmniCom ME - Automating Marketing

LEAD GENERATION
LEAD QUALIFICATION
LEAD NURTURING
Lead Information Definition
Inbound & Outbound Lead Capture
Lead Workflow Management & Scoring
Email Template & Campaign Management
Contact Management
Corporate Contact Management
Traffic, Email & Marketing Analytics
  • Lead Information Definition
  • Inbound & Outbound Lead Capture
  • Lead Workflow Management & Scoring
  • Email Template & Campaign Management
  • Contact Management
  • Corporate Contact Management
  • Traffic, Email & Marketing Analytics

Sales Edition Sales Edition

OmniCom Sales Edition

The OmniCom Sales Edition (SE) enables marketing & sales process automation across the enterprise. SE includes the Marketing Edition as a pre-requisite. OmniCom SE enables enterprises to deploy multiple sales processes by different product or service sets while aligning with the customer’s omni-channel journey through the phases of pre-sales, mandatory & optional documentation, validation & assessment, negotiations and contracting. It automates the product cataloguing, prospect conversation & conversion management, real-time pipeline analytics & payment functions.

OmniCom SE - Automating Marketing & Sales

LEAD GENERATION
LEAD QUALIFICATION
LEAD NURTURING
PROSPECT ENGAGEMENT
OPPORTUNITY MANAGEMENT
CONTRACT & PURCHASE
OmniCom ME Features
Product & Offering Catalogue Management
Contact Conversation & Activity Tracking
Document Management
Custom Process & Opportunity Process-Flow
Deals Dashboard
Payment
Sales Pipeline, Deals and Team-wise Analytics & Reporting
OmniCom ME Features
  • OmniCom ME Features
  • Product & Offering Catalogue Management
  • Contact Conversation & Activity Tracking
  • Document Management
  • Custom Process & Opportunity Process-Flow
  • Deals Dashboard
  • Payment
  • Sales Pipeline, Deals and Team-wise Analytics & Reporting

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OmniCom Commerce Edition

The OmniCom Commerce Edition (CE) bolts onto the Sales Edition to complete the automation of enterprise commerce. CE includes Sales Edition as a pre-requisite. OmniCom CE enables enterprises to super-charge their sales transactions process by aligning it with their customer’s journey through the contract and purchase phases. It automates the contract management and multi-part, multi-currency payment & collection functions.

OmniCom CE – Automating Marketing, Sales, & Commerce

LEAD GENERATION
LEAD QUALIFICATION
LEAD NURTURING
PROSPECT ENGAGEMENT
OPPORTUNITY MANAGEMENT
CONTRACT & PURCHASE
OmniCom ME & SE Features
Payment
eContract Templates
eContract eSigning
Transactions & Order Analytics | Transactions & Order Reporting
OmniCom ME Features
OmniCom SE Features
  • OmniCom ME & SE Features
  • Payment
  • eContract Templates
  • eContract eSigning
  • Transactions & Order Analytics | Transactions & Order Reporting

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